Twitch.tv

Leading Its Market

For those of you interested in video games, you need no introduction to Twitch.tv. For the rest of my viewers, Twitch.tv is a live streaming video platform acquired by Amazon in September 2014. It allows its users to provide a live broadcast of any video games they are playing on their computer with viewers able to subscribe to their favourite channels with the ability to chat directly with their content providers.

Twitch.tv started of as Justin.tv, but seeing a very large growth in the gaming category the company saw an opportunity to focus solely on this growth and then became known today as Twitch.tv. It is now the most popular video game steaming service ever created with about 43 million views per month and at peak times it is the fourth largest source of internet use in the United states.

What makes Twitch.tv so successful is that it incorporates the excitement of live gameplay which its target audience craves, while being able to subscribe to a channel just like you can on YouTube. 

Its popularity is also increased through its mobile device apps, which allows its users to view streaming content just like they could on their computers. Since most electronic-savvy people have their mobile phones wherever they go, this is a smart move as it increases the capacity of Twitch to reach as many users as possible.

With all it has going for it, it’s no wonder Twitch.Tv is leading its market. All of its features make it great fun to use and its accessibility is incomparable to that of another similar product. As an occasional gamer, I highly suggest anyone interested in Twitch.tv to give it a try, you won't be disappointed!

Image Citations:

http://i2.wp.com/pmcvariety.files.wordpress.com/2013/08/twitch-to-livestream-the-e3-event.jpg?crop=0px%2C2px%2C600px%2C334px&resize=670%2C377

http://cdn.macrumors.com/article-new/2013/08/twitchscreenshots.jpg

Text Citations:

http://venturebeat.com/2014/07/24/googles-1b-purchase-of-twitch-confirmed-joins-youtube-for-new-video-empire/
http://www.theguardian.com/technology/2014/may/19/twitch-youtube-live-games-google-acquisition-pokemon