Amazon's Website

Simple and Sophisticated

It goes without saying that an easy to use and reliable website is important for the success of any E-Commerce company. Fortunately for Amazon its attractive website contains both of these essential aspects. 

On both the Canadian and American versions, the user is immediately immersed in a carefully thought out website. With all of the company’s departments visible on the main page it makes for a very enjoyable shopping experience. Never do you feel lost on the website with the shop by department section visible in the top left corner as a constant reminder of where you are located.

The website also has a very easy way for users to create an Amazon account which allows us to buy and track items, among other things. All that is required is an active email address, your name and a password, and anyone now has access to the largest internet-based retailer in the United States and Canada.

Creating an account has never been so easy!

Reliability is another aspect of what makes Amazon’s website successful. All personal information provided to the website is stored confidentially and users can rest assure that their orders will be delivered on time. All the user really has to do is check the ratings and reviews of the seller to ensure that their products will be delivered as promised. At any time the customer can track their package via the website to see the package’s ETA and shipping progress.

With all of the features Amazon’s website has to offer it is clear why it has and will continue to be successful. Its user-friendly interface and reliability ensure a smooth shopping experience, and I encourage all of you to visit this website when possible.

Image Citations:

http://www.thebrightlines.com/article-data/images/ns-amazon-ff-small.png

http://learn.caconnects.org/file.php/113/amazon_screen1.png

Text Citation:

http://www.webdesignerdepot.com/2009/10/an-analysis-of-the-amazon-shopping-experience/